Blu
Prototype. Nothing here is posted or charged.

Try a week with Blu

Blu is a social media manager you chat with. You send photos and a voice note. It makes the posts, puts them on your pages, answers your customers and tells you what you sold.

In this demo you are Kemi, who sells women's clothes in Lagos. It takes about 8 minutes.

WhatsApp Instagram Facebook TikTok, later
9:124G ▮▮▮
Join Blu
Blu chat
BluYour social media manager
Message Blu
Kemi's Closet price list
This is what your customers see
Blu answers these comments as you
K
kemisclosetLagos, Nigeria
A
Ada Okaforada.okafor_ on Instagram
Updates

You are Kemi

You sell on Instagram as @kemiscloset. Follow the hint above the phone. Tap a step to jump to it.

    Behind the scenes

    • What Blu does at each step shows here.

    A week with Blu

    The blue boxes are everything you do. The rest is Blu's job.

    Youabout 5 minutes a day
    Blu
    Monday
    Send photos and a voice note. Tap Approve once.
    Plans the week, writes the captions and designs each post.
    Tuesday to Saturday
    Nothing.
    Posts on Instagram and Facebook. Answers comments and DMs. Takes orders.
    When a customer needs you
    Tap Yes or No on WhatsApp.
    Asks only what it can't know: stock, or whether money has landed.
    Every morning
    Share the Status picture. 4 taps.
    Sends one WhatsApp message with the day's plan and a Status picture.
    Friday
    Read the report.
    Counts enquiries, orders and naira. Says what to restock.

    Where each thing happens

    WhatsApp: where Blu reaches you

    One message each morning, and a quick question when a customer needs you. You can also drop photos and voice notes there, the way you would with a person.

    The Blu chat: where the work is

    A web page that opens from WhatsApp. No app to install and no password. This is where you see your posts, approve them and read your report.

    Your pages: where customers are

    Posts go to Instagram and Facebook. Blu answers comments and DMs there as you. TikTok comes later.

    What Blu keeps for you

    There is no catalog to fill in. Blu builds these lists from what you send and what your customers do. You open them from the top of the chat.

    What still needs you

    What it would cost

    ₦1,000 a day₦30,000 a month
    • The first week is free.
    • Pay by bank transfer for a week, a month or three months.
    • Phone calls and paid ads come from a wallet you top up.
    • Stop any time. Your pages stay yours.

    Tell us what you think

    It takes two minutes. Be blunt. Your answers go to the Blu team on WhatsApp.

    Which one are you?
    Sign-up asked for your name, business name and WhatsApp number. How was that?